加入购物车内容简介
<span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第一章 市场营销概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第一节 市场</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 市场营销</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 运输市场及运输市场营销</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二章 铁路运输市场调查与预测</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 铁路运输市场调查概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路运输市场调查实施</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路运输市场预测</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三章 铁路运输市场分析</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 运输市场现状分析</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路运输市场营销环境分析</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路运输市场消费者购买行为分析</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第四章 铁路运输市场细分与目标市场</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 市场细分与目标市场概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路客运目标市场</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路货运目标市场</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第五章 铁路运输产品策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 产品策略概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路客运产品策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路货运产品策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第六章 铁路运输价格策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 价格策略概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路客运价格策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路货运价格策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第七章 铁路运输分销渠道策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 分销渠道概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路运输分销渠道策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路运输分销渠道管理</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第八章 铁路运输促销策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">节 促销策略概述</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第二节 铁路运输人员推销策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第三节 铁路运输广告策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第四节 铁路运输销售促进策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">第五节 铁路运输公共关系策略</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">典型案例</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">课后习题</span><br style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" /><span style="color:#666666;text-transform:none;text-indent:0px;letter-spacing:normal;font-family:tahoma, arial, "font-size:12px;font-style:normal;font-weight:normal;word-spacing:0px;float:none;display:inline !important;white-space:normal;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;">参考文献</span>
前言
作者介绍
范恩辉，东北师范大学经济管理学院研究生毕业，长春工程师范学院管理学院企业管理教研室主任，主编管理类教材5部，发表论文10多篇，承担省厅级课题一项。
章节目录
精彩书摘
